We were approached by the Adelaide Cemeteries to assist them in naming and branding their new multi-function community precinct.
This involved naming each aspect of the precinct, and tying it all back into the values and the history of Enfield Memorial Park.
Linking back to the original name for Enfield Memorial Park, the name Evergreen conjures images of lush gardens, positivity and unwavering memories.
Also located in the precinct is a coffee shop, chosen to be named ‘1947 Coffee Co’, which recalls the year Enfield Memorial Park was opened.
And finally, the name for the precinct’s florist will be Grace and Thorn.
Playing with the ideas of nature, warmth, approachability and community, we created a visual identity with instantly recognisable key elements.
This Includes the familiar infinity symbol and a diverse yet inclusive colour palette, helping to set the venue and its meaning apart.
A key part of our thinking during the branding process was making sure that the brand could apply strongly to external signage attached to the character and fit-out of Evergreen, as well as connecting seamlessly with the other businesses that make up the space.