Carton Deli is a brand new sandwich shop in the Adelaide CBD.
We were approached by the Carton Deli team to brew up a brand identity that was modern and contemporary with a retro, hand-made feel.
The brief immediately got us thinking about small coffee shops in New York and Paris and the creative process kicked off from there.
What resulted - An approachable, lived-in logotype that's rich with character and makes you feel like it’s always been there.
To complement the monospaced logotype, are simple, playful illustrations that embody the casual, good-natured atmosphere of Carton Deli.
Alongside the branding, signage and stationery, we built a web landing page and provided social media content including photography, animation and designed posts.
