The artwork, situated on a vacant building where King William and Currie St intersect aims to be memorable, build intrigue, and grab attention.
Our design utilises abstract shapes, vibrant colours to create a psychedelic, multi-dimensional feel.
We integrated the simple, provocative question of ‘Who am I?’ with the intention to peak curiosity while also aiming to induce moments of self reflection from passers by.
Using Meta’s Spark AR platform we created an accompanying AR experience which aims to enhance and expand on different elements of the art and bring them into the metaverse for an entertaining, shareable experience.