DATEPALM is a photo and video studio located in Klemzig, South Australia
What sets DATEPALM apart is a visually striking identity that also likes to talk the talk - thinking of itself as a romantic, and each appointment as a ‘date.’
Named after a towering datepalm palm tree that used to sit in a neighbouring property, the DATEPALM logotype aims to be just as imposing, while also being adaptable to variations inspired by its icon suite.
The DATEPALM icons reflect the practice of photography while taking integrating forms and shapes associated with a date palm tree.
DATEPALM’s moody, but flirtatious tone of voice is complemented by its quietly romantic colour palette which, alongside the icons, serve as distinctive brand assets.
Throughout the studio, there are many assets that make it DATEPALM.
Exterior signage was placed subtly and strategically to integrate seamlessly with the unadorned ‘shed’ exterior - as to hero the bright, minimal interior space of the studio.
A large mirror was aesthetically enhanced with vinyl stickers of each icon to provide a semblance of brand continuity as customers enter the space while also encouraging sharability on social media.
The studio’s website was created with a focus on brand application and accessibility.
The result - a simple landing page with an integrated booking system that utilises the DATEPALM brand identity to full effect both in how it looks and how it speaks.
We facilitated the roll out of DATEPALM on social media with a focus on three things;
1. Emphasised branding for awareness
2. Aesthetic, interactive content to inspire
3. A provocative and cheeky tone of voice to engage
Using Instagram reels and stories, rather than grid posts was a keen focus with the intention to generate higher engagement.