Vietnamese all-you-can-eat restaurant chain, The Savoury Dining were looking to expand their brand identity and define a creative direction for their social media content.
With their online and social media content lacking a consistent look and direction, we put our heads together to come up with a creative direction that aimed to align with their branding through simple and uncluttered shot composition, colour backdrops, and utilisation of natural light.
With an idea and visual direction already in place for their new brand identity, we were approached to refine this identity and expand on it by establishing brand values, voice and messaging alongside a typeface suite, colour palettes and application across signage, stationery and digital touchpoints.
We implemented a social media strategy for The Savoury Dining that spanned both their organic and paid advertising approach. With a focus on building awareness of their brand, we upscaled the amount of video content with a 154% increase in accounts reached and a 129% increase in website visits.
Through our evergreen Meta ad campaign strategy, we were able to drive 140+ confirmed bookings over a month-long period with a low cost-per-acquisition.
