Having recently launched, Spriing Arch Supports were looking to gain brand awareness and communicate the benefits and application of using their products in the form of a video television commercial featuring social media influencers.
In collaboration with our in-house production team YBY Creative, we produced the content treatment which aimed to provide a visual representation of how it feels to wear Spriing arch supports through a bright, colourful energetic visual style that aligned with the Spriing branding.
To accompany the TVC, we produced tailored social media photo and video content that featured a consistent look and feel. New E Commerce photography and an instructional video were also produced for the Spriing website to align with the campaign.
We shot, produced and edited a mini documentary featuring Angela, the founder of Spriing. In the documentary Angela passionately tells the story of how she created Spriing, why Spriing is unique, and how she hopes her products can make a positive difference to people’s lives.
