Stellie’s main requirements for her single artwork were that they need to be striking and colourful, with an underlying retro feel. For 22 Pieces and Bullet through the Heart, we took a subdued approach to the artwork design with a subtle, contemporary use of colour informed by the photography and art direction. With Violet Girl, we took a different approach by putting much more emphasis on the typography and stylsiing it to match the darker grittier feel of the photography.
To align with the single release and corresponding tours for 22 Pieces, Bullet Through the Heart, and Violet Girl, we expanded on the single artwork design to create eye-catching posters.
Alongside the single releases, we created branded assets including a refreshed website design, an animated Spotify Canvas, and social media ads. We know that an engaging Spotify canvas can increase song streams, saves, profile visits and social media shares, so we used motion graphics to enhance the single photography to give it a dynamic, glitchy, VHS look. The shoot content, design direction and typography was also applied to the Stellie website to ensure a consistent look and feel across all of Stellie’s online touchpoints upon release of the single.