Now we had the opportunity of working with Stellie on her new singles Rocketship, Nothing To Do With You and Softly. As well as a single released, Other Than You, by Stellie and DIVEBAR YOUTH.
Stellie’s main requirements for her single artwork were that they need to be striking and colourful, with an underlying retro feel.
For Rocketship, we took a subtle approach in terms of the design, maintaining Stellie’s secondary type-face, we utilised the photography from her photoshoot.
For Nothing To Do With You (NTDWY) a laid back yet striking feel was to be followed for the album cover. Typography design was created like a puzzle to reflect the song.
Other Than You, a single Stellie created with DIVEBAR YOUTH, an artistic approach was taken with the cover to enhance a sense of interest from the audience.
Lastly, for Softly, we took a different approach by putting much more focus on the typography and stylising to tie in with the merchandise and tour designs.
The merchandise, for single Softly, was designed to be wearable as everyday pieces. To be worn with jeans or bike shorts, it acted as a launch for the single and tour merch.
For the tour, as well as merchandise, we designed tour posters, using the typography design and photography, posters were created for all social platforms and print needs.
Content-wise, the singles Softly, Rocketship and NTDWY included art directed photoshoots. All designed and planned to ensure consistency throughout Stellie's online presence.
Alongside the single releases, for the single NTDWY mini music videos were directed for Stellie to use on her social media platforms.